I lead design in crypto and fintech, where most screens carry a business metric. At Bitget I rebuilt and led a six-person growth design team, accountable to product leadership and to growth OKRs at the same time.
As a manager I put most of my effort into the system behind the screens, and into aligning design and engineering early so ambitious work actually ships.
More about my experienceSelected work
Bitget · Product & growth
A new visual language, built around the first conversion.
Bitget’s homepage redesign connects research, information hierarchy and 3D motion. I owned the work from early research through launch and the analysis that followed.
Explore the case
Raising the visual and motion standard of a growth design team
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How I move a product forward
Signal
Start with the audience, the business goal and the constraints. Find the problem the design needs to solve.
System
Turn decisions into a visual language, reusable modules and shared rules the team can build on.
Momentum
Align design and engineering early, test the trade-offs and guide the work through iteration.
Impact
Follow the work through launch. Read the outcomes alongside the context, and bring the learning into the next iteration.
Technology is the medium. Systems thinking is the through line.